eCommerce managers must have access to relevant data in order to effectively evaluate business decisions and take action when and where it is required. Truition’s suite of world-class reporting and analytics technology offers business managers and marketers immediate insights into their online business, so they can quickly assess eBusiness activities and optimize customer experiences, leading to increased sales and reduced costs.

Reporting and Web Analytics

Truition offers web analytics to its clients through a strategic partnership with Omniture, the market leader in business optimization software. Truition’s clients are provided with access to Omniture’s award winning SiteCatalyst™ reporting and analytics suite. Using Omniture, clients can review real-time information about online marketing initiatives and consumer behavior, resulting in increased client acquisition and growth in online sales.

• 360-degree dashboard view of marketing efforts, including conversion and shopping cart abandonment ratios
• Commerce reports including campaign and internal search tracking
• Click-map data
• Traffic reports
• A/B testing to compare promotional campaigns and site changes