As merchandising methods continue to evolve, so does the technology required to support them. From personalization, wish lists and gift registry to promotions, product reviews and dynamic discounting, the Truition CMS platform is designed to meet the requirements of the most discerning merchandiser.
Site Search and Merchandising
Truition has embedded the award-winning FAST Impulse™ Search and Merchandising Product into its CMS platform. Consistently ranked as a market leader by analyst firms such as Forrester and Gartner, FAST provides Truition with world class search and guided navigation technology, as well as an industry-leading merchandising engine.
Features include:- Advanced search – spell correction, synonyms, advanced linguistics
- Guided navigation
- Contextual and path-dependent promotions
- Faceted, keyword, product and dated promotions
- Context-sensitive cross-sell and up-sell
- Explicit and rules-based cross-sell
Discounts and Coupons
Truition’s discounting engine allows clients to create and manage a wide array of discount and coupon strategies in order to drive sales and increase both inventory velocity and average order size.
Features Include:- Dollar amount promotions
- % off promotions
- Gifting
- Free or upgraded shipping
- SKU and order-based discounting
Rich Media and Interactive Merchandising
Truition provide its customers a suite of online merchandising tools designed specifically to simplify, automate and optimize online merchandising.
Truition customers can easily, effectively and quickly add interactive features both individually or in any combination. These features include:
- Color change
- Rotation
- Multiple views
- Hotspots
- Personalization through product customization
Additional Merchandising Features Available Through CMS Include:
- Product reviews
- Gift registry
- Wish lists
- In-page product comparisons
